Daydream Communications

BRAND & WEBSITE REFRESH

Project Goal:

Refresh Daydream Communications’ brand and rebuild their website to reflect the strength, creativity, and professionalism of their award-winning work — while making it easier for potential clients to navigate, learn about their services, and connect with their team.

Why All Well Studio Was Hired:

Daydream Communications had outgrown its old brand and website. The previous logo relied on softer pastels and didn’t convey the strength and confidence of their work. The site was outdated, difficult to navigate, and wasn’t mobile-friendly, making it harder for visitors to fully appreciate the quality and scope of their services.

Founder Katie wanted a brand identity that was modern, bold, and easy to read — one that worked well in black and white but still incorporated a refreshed palette of blues, purples, pinks, and yellows. She also wanted to keep the moon and star reference while giving it a more polished, professional look.

On the website side, Katie wanted a platform that:

  • Delivered a clean, mobile-optimized browsing experience
  • Highlighted their partnership with Camelo Communication, a leader in multicultural marketing
  • Showcased their award-winning projects and measurable outcomes
  • Featured the team’s expertise front and center
  • Expanded and clarified service offerings

What We Created:

We designed a bold new visual identity with a modernized moon-and-star mark, updated typography, and a versatile color palette that brought more depth and vibrancy to the brand. The logo was built to perform just as well in a simple black-and-white format as it does in full color.

For the website, we designed and built a fully custom, mobile-friendly site on Wix, as requested by the client. The new site features:

  • A refined services section with expanded offerings
  • Project and case study pages highlighting outcomes and awards
  • A dedicated section showcasing their partnership with Camelo Communication
  • An engaging team page that brings personality and professionalism together
  • Clear calls-to-action that guide visitors to connect and work with Daydream Communications

The result: a cohesive, confident brand and an easy-to-use website that better reflects the expertise and award-winning reputation of Daydream Communications.

“Working with Tracy was exactly what my business needed. She took my simple ideas for a brand refresh and turned them into a bold, beautiful identity that still feels like ‘us,’ but so much more polished. Our new logo is strong, versatile, and exactly what I envisioned — and the website finally reflects the quality of work we deliver. Tracy made the process easy, organized, and actually fun. She listened to what mattered most, kept us on track, and delivered a site that’s not only gorgeous but also easy for my team to manage. We’ve gotten so many compliments already, and I feel confident sending people to our site now. I can’t recommend her enough.”

— Katie Gallo, Owner of Daydream Communications